A New Voice At The Helm Of Brushy Mountain Bee Farm
by Jennifer Berry
For sometime now, I’ve wanted to interview Shane Gebauer for an article. I knew he had a story to tell, but I have to admit, I was a bit wary about approaching him because of a certain history that we share. See, I was raised in a family that loved to play practical jokes.
And over the years, I’ve perpetrated a few jokes on my friends – including Shane! So, I figured he would never agree to an interview given an underlying distrust of my motives. Yet, after asking several times, he begrudgingly said, “Yes,” but only after I convinced him that I wouldn’t include any stories or pictures of the antics that I’d pulled in the past. So, in keeping with my promise, I will not divulge any details, but you can rest assure that they were all “top drawer” hoaxes. And I know that Shane agrees because he has a great sense of humor, too, which is why poking fun at him from time to time has been so much fun. I can only imagine that, one day, I’ll “get mine” in spades, but, alas, this article isn’t about practical jokes; it’s about my good friend, Shane.
If you have been to a state or national meeting, wondered into the vendor area, and heard someone talking in that oh-so-recognizable New Jersey (“Yankee” is how we say it here in the south) accent, then you have likely ran into Shane Gebauer. He has been working in the bee industry for over eleven years now despite not coming originally from a beekeeping background.
Shane grew up on a dairy farm in northern New Jersey. The farm wasn’t your typical dairy farm because they didn’t harvest milk. Instead, they bred, raised and sold calves to other dairy farms. His interest in the environment and natural sciences led him to college where he received his Master of Science degree in Ecology and Environmental Sciences from the University of Maine. His research explored the ecological processes in peat lands, and how fire can change the dynamics of these environments. Pretty interesting stuff!
During Summers, Shane worked for the Nature Conservancy where he traveled all over the country conducting prescribed burns (legally setting fires to improve the health of the environment). Areas like the prairie lands depend on fires to keep weeds, thatch and other undesirable woody vegetation from choking out the grasses and provide needed fertilizer to the soil. Fires help to maintain these and other ecological systems, and controlled burns are much safer than the haphazard and unpredictable fires that arise from lightning strikes and human accidents.
After Shane received his graduate degree, he got a job working as an ecologist for the New York Nature Heritage Program. For four years, Shane traveled around New York State during the Summer months and assessed the impact of humans on the environment. Winter time, he entered the field information collected into a data base and applied this knowledge to anticipate how proposed development projects would impact their surroundings.
The official mission of the program, as stated on the Heritage Programs website, is to “facilitate conservation of rare animals, rare plants, and natural ecosystems, which we commonly refer to as natural communities.” More specifically, Shane’s purpose was to investigate how humans had altered these natural communities.One example of human impact on the environment would be the introduction of non-indigenous plant or animal species. In Georgia, two such invasive plant species are Kudzu and Privet. Kudzu is a leafy, hearty vine that was brought in from Asia for erosion control after the Civil War. Privet is an evergreen shrub from Europe and Asia that was planted as ornamental hedges. Both have naturalized and grown unchecked since nothing in this part of the world finds them tasty. Hence, they have taken over vast areas of empty fields, roadsides, waterways, and forests and displaced the indigenous species. Each year I renew a war on privet at my farm to prevent the loss of environmental diversity. Such changes in the natural environment might not be as apparent to the casual eye, but one can easily look to the urban, retail environment to see similar homogenization. Just consider the loss of interesting and varied small businesses (e.g., “mom and pop” restaurants and stores) across our country to the sterile and ubiquitous franchises, corporate monoliths, and big box stores. The same is mirrored in the natural environment with the introduction of dominating, alien plants and animals like the Asian Carp. Whether on purpose or by accident, these foreign species usually face no natural predators, and, as a result, they rapidly reproduce and push the native species out the door. Ok, enough. Let’s save this discussion for another time.
So, you may be thinking to yourself, when do the bees and Shane get introduced? Well, it’s not quite yet. Even though he loved his job, the weekly travel (living out of suitcases, tents and cheap hotels) gathering the data in the Summer, and the Winters cooped up in windowless cubicles processing the data, really started to wear on him. He was married and spending way too much time away from his lovely wife.
Enter Heather. Shane and Heather met in school, but it was not the typical way that you might expect most college students to meet. You know what I’m talking about. The usual stories would include bumping into each other on campus, having a class together, borrowing study notes, or meeting at a frat party. No, Shane met Heather at a knitting class! Of course, once he told me that, I had to know the rest of story . . .
Heather’s mom worked at a coffee house close to campus. Shane, being the coffee addict that he is, was a frequent customer. He probably teetered on being the compulsive, scary guy who shows up three times a day! So, he got to know Heather’s mom. She not only served up the joe, but also shared that she taught a knitting class. After what I’m sure was several conversations on the topic, Shane admirably decided to stretch his boundaries and try knitting. The class was held at Heather’s mom’s house. And Shane met Heather when she stopped by to do laundry, which just goes to show you that you never know what fate might throw your way when you’re willing to step out of your comfort zone. Dating, however, was still a little ways off.
Heather mentioned that she owned a florist shop. As a grad student, Shane was a teaching assistant and taught lab sessions that included botany. Well, low and behold, the idea dawned on Shane to visit Heather at work for the flowers that he needed for dissections at school. So, he began to make regular trips to the florist’s to visit, flirt, and, of course, buy flowers. Seeking a clear sign of mutual enthusiasm from Heather before asking her out, Shane bided his time. Finally, it took Heather’s friend to point out to her that Shane could have very easily picked flowers from anywhere on campus for free, and he was obviously not returning regularly to the shop “for the flora, but the fauna!” Soon after, they became an item.
Heather was the beekeeper. Heather’s father had also been a beekeeper, and she had fond memories of working hives and extracting honey with him. So, when Shane and Heather purchased their first home outside of Greenwich, New York, she wanted a beehive. Shane thought this was crazy. “Bees! Stinging insects,” Shane exclaimed! “Are you nuts???” But as most beekeepers know, once you get stung, you’re hooked. Well, it didn’t take long before Shane was stung and wanted to learn more. “They drew me in,” he said.
Around this time, Heather was working at Betterbee, and Shane would periodically stop by on his way to or from work. One day in August, he noticed a note on the door, “Weekend help needed to harvest honey,” and he thought that this would be a perfect opportunity to learn more. It didn’t take long for him to realize that bees were becoming a regular part of his life, and, five months later, he joined Betterbee as their general manager. “Bees really intrigued me, and they still do even today. They’re so captivating; they drag you into their world and hold on to your attention. The more I learn, the more I want to know. Plus, in working with bees, I get to stay connected to wildlife and the ecology of things, which is my background,” he said.
Heather and Shane wanted to have a simple wedding, so, they decided to take their vows in front of family and friends in their intimate backyard. Well, you can guess what was also in their backyard . . . Yup, there were beehives – eight to be exact! And I’m thinking bees and wedding guests don’t mix well together. Lots of people showing up in various styles and colors of dress, including dark clothing, exposed arms and shoulders, and open-toed shoes none of which resembled a beesuit.
So, the day before the wedding, Shane and his French friend from work, Giles, were going to move the bees off site. Simple, right? Well, if you’ve ever moved bees, then you know there is nothing simple about picking up 200-pound boxes full of stinging insects that can be very sensitive to noise and vibrations, and carrying them, bouncing up and down, step-by-step, for several hundred feet. Actually, it’s an opportunity (recipe) for disaster.
To make matters worse, Giles wasn’t your, how do you say, “seasoned” beekeeper. In fact, while he deserves major kudos for his intention to help out a friend in need, he was clearly not comfortable among the buzzing insects. The immediate destination for the hives was the truck and trailer parked at the bottom of the hill.And, about half way down the hill on the very first trip, Giles felt something crawling up his leg. Quickly, they set down the hive, and Giles addressed his plight. A while later, assured that his garments were intruder-free, they recommenced moving the hive down the hill. But, when more bees found their way up his leg once again, Giles panicked and retreated to the house, not to return. Shane was on his own.
Since Shane could not lift the hives by himself, he planned to dismantle each one, carry a super at a time to the trailer, and reassemble the hives there. Yet once those boxes were opened, the bees came rushing out! They were everywhere: in the grass, on the trailer, crawling on the driveway, flying in the air, and hanging from the trees. Diligently, Shane worked to brush, vacuum, and sweep until he was confident that there was not a single, loose bee to be found. His hard work luckily paid off. The wedding took place without one bee incident, except for Shane; he was still tender and itchy from the multitude of stings he took the previous day.
Shane remained at Betterbee for four years, where he learned a good bit about the business end of beekeeping. He also built relationships with a number of beekeepers and other beekeeping industry folk. It was during this time that he met Steve and Sandy Forrest. Steve instantly saw the potential in Shane and wanted him at his company, Brushy Mountain Bee Farm (Brushy). If you have ever met Steve, then you know he has a very tenacious personality, and, once he locks onto something, he doesn’t let go. Eventually, the circumstances were right to make a move, and Shane resigned from Betterbee. He moved his family, Heather and Braxton (their firstborn son), from upper state New York to Moravian Falls, North Carolina in 2007 and he became the General Manager of Brushy. Since that time, Brushy has grown considerably along with something else . . . Heather and Shane’s family!
First came Braxton, who is now seven, exceptionally bright, and a first grader. I can attest to his intellect by first-hand experience! He was born just prior to Heather and Shane’s moving to North Carolina. Cormac came two-and-one-half years later. And he would be ecstatic to tell you that he’ll be five in January.
Since Shane’s arrival at Brushy, some major changes have occurred. They now have an expanded website – complete with an online catalog. A manufacturing and shipping facility complete with a retail store located in Pennsylvania, which helps to alleviate the pressure of meeting all of the demand for equipment from Moravian Falls. They have a public store at the Moravian Falls location where folks can shop. And, the newest change is that the manufacturing facility at Moravian Falls is no longer located on the mountain, but, instead, has been moved into a 21,000 square foot building in town. They needed a bigger facility, and building onto the original location was cost prohibitive. As a result, the area for the wood shop and assembly room has almost doubled in size, which has greatly increased production capacity. And with the transition in ownership, I am pleased to announce that Shane Gebauer is now the President of Brushy Mountain Bee Farm!
When Shane originally came aboard as General Manager, part of the agreement was that he would slowly gain more of an ownership role in the business. Steve and Sandy Forrest explained to me years ago that they have no children and wanted the business to go to their employees. Hence, they both slowly relinquished more and more responsibilities to Shane over the years. Steve and Sandy officially retired this past September and formally handed over the company. Shane is quick to point out that, while there have been many changes, the core values set by Steve and Sandy will remain: to constantly aspire to offer the best service, quality and customer support in the industry.
If you go to any state or national meetings, then you will more than likely find yourself strolling by a Brushy Mountain Bee Farm display, where you will probably find Shane working on the front line. He personally attends from 10 to 15 meetings each year. Despite the hard work and other demands on his time, he really loves interacting with the customers. “Meeting folks, learning new tricks, and discovering new ideas are what makes these meetings fun,” he said. He also loves cajoling with the other industry folks, vendors and speakers, but it’s the backyard beekeepers that most attract his attention. “Some (beekeepers) are very passionate about their bees. The bees are like their pets, and even a member of the family, like a dog or cat, and it is really fun to hear the stories and share the passion that these beekeepers have,” he said.
We next talked about the future of beekeeping here in the U.S., which Shane believes is bright. “There is exponential growth in farmers’ markets, locally grown movements, the Slow Food group, and many other environmental enthusiasts. There is momentum, and the pendulum is swinging towards folks being concerned about the environment. More interest in beekeeping is a logical extension of that,” he said. We both agreed that this is a good thing. However, there are still huge hurdles facing bees and beekeepers, which we can’t ignore: Varroa, viruses, AFB, EFB, SHB, Nosema, pesticides, etc. And it is very important that beekeepers pay attention to these challenges and take them seriously. “It is imperative that beekeepers educate themselves because beekeeping isn’t intuitive,” Shane added.
Even though he’s been at this for over a decade, Shane still considers himself green, and quickly concedes that he still has a lot to learn. His advice to new beekeepers is not to get lost in the hype – especially in the fads that come and go. “I am a little concerned about the latest ‘natural movement,’” he said. Shane and I are both seeing folks abandoning traditional management practices because they are not considered “natural” or “healthy.” These practices have worked for years and still work today. Take the standardized, Langstroth hive for instance. Just because they’ve been around for decades doesn’t mean that they’re out of fashion! They work. They offer a beekeeper a lot of flexibility to interchange components within a hive as well as between hives. They offer the opportunity to inspect the hive and extract honey without destroying the comb. Are they what’s found in nature (aka “natural”)? No. But beekeeping is a relationship between man and bees. And our contributions to this relationship not only make things easier for us, but they benefit the health, stability and longevity of the colonies. Some of the emerging trends that we see, such as “having” bees instead of “keeping” bees, are actually doing more harm than good. We don’t need to reinvent the wheel because round has somehow become boring or it is not the shape that occurs naturally.
Another issue that concerns us both is this particular scenario: people decide to become beekeepers. They go out, purchase all the necessary equipment, and put it together. They order, pick up, and install bees. Bam! Now, they’re beekeepers. However, they possess hardly any beekeeper tested or research-supported information about managing bees. They’ve received virtually no training or education other than what they may have read casually on the internet. The first season, the bees do great, but they don’t survive the Winter. So, the beginners order more, and the bees die again. They become frustrated and walk away from beekeeping forever.
This isn’t right! Shane explained, “We need these people! I am a huge advocate for the backyard beekeeper. I appreciate what they do, not only for their particular bees, but for the environment as well. These folks are not insignificant. Their bees make up probably a third of all the bee biomass in the U.S., and they play a critical role – not just in pollination, but also for the benefit they provide for wildlife. They’re hobbyists, yes, but their efforts are a huge contribution to the world! I think that we are more dependent on them than we realize. Their importance is understated!”
So, what can we do,” I asked Shane, “How can we keep them in the fold?” “Again, (we) teach them solid information,” he replied sagely.
Since the publicity associated with Colony Collapse Disorder began, honey bees have been catapulted into the mainstream media, and, as a result, the mainstream consciousness. “Memberships in beekeeping clubs and associations are increasing like never before, but, on the flip side, beekeepers are leaving in record numbers as well. That’s where the clubs and associations, with their monthly meetings, newsletters, beekeeper mentorship programs, short courses and workshops are making a difference. Most of these groups are doing a great job getting the information out, doing the outreach, and pairing newbie’s up with mentors, but we need to do more,” he said. And Shane will!
Memories of her father drew Heather back to the bees and opening a hive is all it took to draw Shane in. Even after 11 years, the fascination continues. His excitement is contagions and his expertise amazing. I imagine Steve and Sandy rest easy at the end of the day knowing they have chosen the right person to take over Brushy Mountain Bee Farm. All the hard work and time they devoted over the decades building up the business won’t be in vain because they found someone who’s not only crazy about bees, but also someone with good business sense. Shane truly is an ambassador, not just for the beekeeper but also the bees. I’m glad he walked into the store that day, saw the sign and wanted to know more about bees. Since then, he’s been working hard to ensure a better future for them. Thanks Shane!
Jennifer Berry is the Research Director at the University of Georgia Honey Bee Lab.