CATCH THE BUZZ – Help The Honey Bee Ad Campaign A Winner

Help The Honey Bees ad campaign creator honored.

Global creative agency Arnold Worldwide announced today the appointment of Jim Elliott to the new role of Global Chief Creative Officer. Elliott will drive Arnold’s creative product across the network. He will be based in the agency’s headquarters office in Boston.

Elliott’s global creative role marks a first for Arnold, which had previously organized creative leadership by office. “As a global micro-network, our team is increasingly working on client engagements across the Arnold footprint.” Hamlin said. “We are looking to unify our creative vision across all of our offices. Jim’s strong global experience and outstanding creative credentials will raise the bar for all of us, acting as powerful fuel to drive our clients, our people, and the Arnold brand forward. In addition to his tremendous talent, he is also a perfect cultural fit for Arnold – genuine, thoughtful, driven. I have no doubt he will inspire the best in our people – I am really looking forward to working with him.”

Elliott most recently served as Chief Creative Officer of Y&R New York, where he worked on leading national and global clients including Land Rover, Dell, Campbell Soup Company and Virgin Atlantic, helping the agency win numerous and varied globally recognized awards along the way – including Cannes Lions, CLIOs, AICP, ANDYs, One Show, Radio-Mercury, London International, New York Festivals, The Web Marketing Association, ADC and D&AD.

Prior to taking the creative reins at Y&R New York, Elliott was Group Creative Director/Writer at Goodby Silverstein & Partners. There, he helped create iconic work for Hyundai, Haagen-Dazs, Denny’s, HP, Yahoo!, Netflix, and Sonic Drive-In.

His work on the “Help the Honey Bees” campaign for Haagen-Dazs helped win nearly every top honor in the industry including The One Club’s first-ever Green Pencil award. “Help the Honey Bees” was also one of the campaigns nominated for Ad Age’s “Top Ad Campaigns of the 21(st) Century.”

His work for Hyundai is credited with helping to turn the struggling car manufacturer into one of the most successful auto companies in America, during one of the worst economic climates on record.

“One of the things that immediately struck me about Arnold and its culture is this very real hunger, ambition and drive for greatness – to create innovative, world-class work – born of a genuine, deep-seated belief that great work works – that great work builds brands and drives business,” said Elliott. “Pam Hamlin is a dream partner. First and foremost, she’s a tremendous leader who inspires those around her and who has a very real and tenacious desire to create great work. She has built a strong, close-knit team, she’s amazingly passionate about this business and has a powerful vision for the agency that is shared by all.”